SB Bank Designed a digital onboarding flow that reduced account opening from 7 days to 8 minutes
Designed a digital onboarding flow that reduced account opening from 7 days to 8 minutes
Overview
SB Bank is a fast-growing digital banking platform aiming to modernize retail banking for tech-savvy users. They needed a complete overhaul of their mobile app interface and web platform to simplify daily transfers, lower user drop-off during onboarding, and establish enterprise-grade security and trust.
Client
Sbank
Industry
Fintech
Duration
4 Weeks
Metrci Hit
18% Onboarding drop-off
Role
UI UX Designer
Year
2026
What we did:
Re-architected the end-to-end mobile banking user journey.
Designed a 3-step progressive KYC onboarding flow.
Built a comprehensive, accessible Figma Design System (Dark/Light modes).
Engineered a high-performance marketing landing page on Framer with interactive micro-animations.
The ProcessUX Audit & Heatmap Analysis: Mapped out existing user friction points and drop-off bottlenecks across 1,000+ session recordings.
Information Architecture (IA): Restructured the navigation menu into 4 intuitive tabs (Home, Cards, Transfers, Analytics).
Interactive Prototyping: Built high-fidelity Figma prototypes to test optimistic UI feedback and progressive disclosure patterns.
Framer Production Build: Developed a responsive marketing site to communicate the new bank identity with sub-second page loads.
Impact
By transforming complex banking requirements into intuitive interactions, SB Bank dramatically improved customer acquisition efficiency and boosted daily active engagement across both iOS and Android platforms.
Results (Key Metrics)
18%Onboarding drop-off rate (down from 62%)
+42%Increase in completed account registrations in month one4.8★App Store rating post-redesign< 5sAverage time to complete a peer-to-peer money transfer
Client Feedback :
Working with IXSoft Studio completely reshaped our banking project experience. Lamis took our complex, multi-step transfer process and streamlined it into a sleek, 2-tap execution. Her focus on trust-driven UX directly contributed to reducing our onboarding drop-off rate from 62% to 18%. An invaluable design partner for any FinTech product.
Sultan Alqurashi - Founder at SB Bank


